How We Got Here
Back in 2020, our founder was consulting for a growing electronics distributor in Bangkok. They were doing well – revenue climbing, new contracts coming in – but their financial tracking was a mess. Receipts in shoeboxes, Excel files everywhere, and nobody could tell you what they'd actually spent last month.
That's when we realized something. Small and medium businesses in Thailand needed budget control tools that actually fit their reality. Not oversimplified apps, not enterprise monsters, but something right in the middle.
We spent two years building relationships with local businesses, understanding their cash flow patterns, seasonal challenges, and the way Thai companies actually handle money day-to-day. The result was our approach to budget control that works with real business rhythms.

